Princess Debuts "Places to Sea" Mobile Experience



places to seaPrincess Cruises has debuted a new interactive mobile experience, “Places to Sea,” a swipe-to-like technology tool that helps match users with a travel personality and cruise destination recommendations.

Developed by the cruise line’s advertising agency, Goodby Silverstein & Partners, “Places to Sea” was designed for all Android and iOS smartphone mobile devices. Travelers can swipe (right to like or left to pass) through a series of travel related images, after which the interface identifies travel preferences and then assigns one of five different travel personalities. So whether the user is an “adventurer,” “culturist,” “naturalist,” or a “foodie,” Princess Cruises will match a cruise destination and various cruise itineraries.


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